Harmless is a branding and visual identity project developed for ModaLisboa, exploring the impact of fashion through design. The name "Harmless" symbolizes fashion’s dual nature—expressive yet responsible, bold yet conscious—and how design shapes its perception.

The project merges graphic design and editorial photography, using minimalist compositions, experimental typography, and high-contrast imagery to create a distinct, modern identity. The visual approach captures fashion’s ability to communicate, transform, and challenge norms, reinforcing ModaLisboa’s cutting-edge aesthetic.

By combining branding and design, Harmless presents a powerful and refined identity, emphasizing the role of visual storytelling in contemporary fashion.

fashion branding for ModaLisboa, visual identity for fashion, conceptual fashion design, graphic design for fashion brands, editorial photography for fashion